The importance of website SEO and keyword setting
According to the AISAS model, in the era of wireless networks, Internet users cannot obtain information without searching behavior, which is achieved by keyword searches on search engines. Due to the lack of search engine optimization (SEO), many websites lack accurate keyword selection, key Word optimization, it is difficult for search engines to crawl and include relevant information through keywords, resulting in a backward ranking of search results and unable to attract netizens to visit the website.
Three-step method for keyword setting
The ranking results for keyword searches are influenced by four main factors. The first factor is correlation. The keyword matches the user's search criteria, such as the number of keywords contained on the web page, and where the keyword appears on the web page. Another factor is authority. I am interested in the content provided by a certain authoritative website, and the Baidu search engine prefers crawling the content provided by high-quality authoritative websites. The keyword settings of these websites should be noted. And finally, time. Keywords need to be closely related to the products and the industry development trends in order to be effective. The search engine will not give preference to content information containing such keywords if the keywords don't keep up with the changes in product upgrading and industry development. Consistency is the fourth factor to take into account. The keywords chosen must relate to both the content of the web page and the search behavior trend of the massive audience
The main factors that affect keyword search ranking results
Keyword search ranking results are influenced by four main factors. The first factor is a correlation. There are several ways to determine whether a keyword matches the user's search requirement, such as the number of user search keywords contained on the web page and where the keyword appears. ears on the web page. The second factor is authority. the user's preference. Content from a certain authoritative website appeals to me, and the Baidu search engine preferentially crawls content from high-quality authoritative websites. It is worth examining the keyword settings of such websites. The third consideration is timeliness. Ideally, keywords should be closely related to products and industry development trends. If the keywords do not keep up with product upgrades and industry development, the search engine will not prioritize content containing such keywords. Consistency is the fourth factor. Keywords need to be consistent with the content of the web page, as well as with the search behavior trend of massive users Consistent, to meet its "good".
Keyword usage precautions
Ensure that the keywords are relevant to the content of the website. Search engines do not crawl websites that do not contain relevant keywords. Secondly, do not stack up keywords. When a page uses the same keyword too frequently, search engines may mistake the page for maliciously stacking keywords, resulting in a website downgrade. As a third tip, do not frequently modify keywords, titles, or descriptions. This is because search engine spiders will view it as cheating, and there will be difficulties crawling keywords, affecting further optimization, reducing search engine trust, and affecting website rankings. The keyword density should be maintained within 2% to 8% [6], which is more suitable for crawling by search engine spiders. Too dense keywords will be interpreted as keyword stuffing. In addition, website keywords should be integrated with original content, updates, friendly links, and external chain promotion. For website-friendly links and external chain promotion, it is necessary to understand and analyze the content and keywords of the other party's website friendship link or chain promotion only works when the businesses of the two parties are close, the industries associated with the keywords are the same, and the main keywords are similar or close to each other; otherwise, search ranking results are not improving, they are low.
